Brief comparison of Quantitative Web Analytic tools

DIFFERENCES

Google Analytics vs Yahoo! Web Analytics
- Yahoo! Provides demographic report
- Yahoo! shows interests of customers based on the websites that they visit
- Google Analytics is only free only if page views per month is less than 5 million, whereas Yahoo! Web Analytics is free only if page views per month is less than 250 million
- You cannot schedule reports' delivery on Google Analytics, whereas Scheduled reports in Yahoo Analytics can be configured for delivery daily, weekly, or monthly
- Google provides summary reports, and Yahoo! provides raw data

KISSmetrics vs Google Analytics
- KISSmetrics measures the number of visitors to the site, whereas Google measures the number of views
- KISSmetrics has better customer service. (When there is a problem, users get a response from KISSmetrics within a few hours
- KISSmetrics has a 30 day free trial, whereas Google Analytics is only free only if page views per month is less than 5 million

Omniture vs Google Analytics
- Google Analytics is easier to install as compared to Omniture
- Google Analytics is free, whereas Omniture has to be paid for 
- Omniture has limited filtering options, whereas Google Analytics has pre-defined and custom filters available


SIMILARITY
Google Analytics and Yahoo! Web Analytics
- Real-time data collection
- Content analytics
- Free service

KISSmetrics and Google Analytics
- Report repeat and new users

Week 2

Discussion



1.What is the name of the company and nature of the company business in the video?
The company is called "UpFront Media". It is a consultancy firm that offers marketing media solutions to companies that need advertising ideas to boost their sales.

2.What are some of the strategies that the company would implement for the New Media campaign for their clients?
If a company is looking for long-term sales they should try socialising as it would end up being a long-term engagement. They should start off by introducing themselves to people and then build a relationship, and eventually converting them to long-term loyal customers. 

3.How does the company determine which social media tools that is appropriate for the clients’ branding?

• Twitter would be useful for companies that have occasional promotions.
• Facebook would be useful to build a community so the company and its clients or customers will be able to share their opinion on a certain new product or promotin with the public. 
• A Youtube channel would be useful for a company that makes a lot of videos. These videos will be able to reach their audience easily.

4.Give the example that the company stated as the successful digital marketing campaign.
The Old Spice campaign. Within the first 3 months of the campaign the company's sales increased by about 27%. In the last month of the campaign, its sales increased by over 100%.

5.What are the Marketing strategy that the company mentioned to gain customer loyalty?
Socialising, builds customer loyalty. The company needs to have a conversation with the customer and talk about the good-sides and bad-sides the business. 

6.What did the video mention about succeeding in Social media marketing?
The company has to take it seriously. They have to be realistic about the output they would be getting out of social media marketing by spending a certain amount of money(would they be losing money or making a profit?).

Formula 1 Singapore Grand Prix

The F1 Singapore Grand Prix was held in 2008. It is the first ever night event in the Formula 1 history. Because it was held a night race, people in Europe are able to watch it at a convenient timing. A 5-year agreement was signed in 2007.  It was followed by another 5-year agreement which was signed on 22 September 2012.  The official name of the race is " Formula 1 Singtel Singapore Grand Prix".

The winner of the first ever night race in Singapore, in 2008 was Fernando Alonso, for Renault.


The winners for the races:
YEAR                                       DRIVER                                           TEAM
2008                                          Fernando Alonso                                Renault
2009                                          Lewis Hamilton                                  McLaren Mercedes
2010                                          Fernando Alonso                                Ferrari
2011                                          Sebastian Vettel                                  Red Bull Renault
2012                                          Sebastian Vettel                                  Red Bull Renault

Formula 1 tickets:
Tickets for the formula 1 Singapore Grand Prix can be bought at its official website at 
http://www.singaporegp.sg/