Week 2

Discussion



1.What is the name of the company and nature of the company business in the video?
The company is called "UpFront Media". It is a consultancy firm that offers marketing media solutions to companies that need advertising ideas to boost their sales.

2.What are some of the strategies that the company would implement for the New Media campaign for their clients?
If a company is looking for long-term sales they should try socialising as it would end up being a long-term engagement. They should start off by introducing themselves to people and then build a relationship, and eventually converting them to long-term loyal customers. 

3.How does the company determine which social media tools that is appropriate for the clients’ branding?

• Twitter would be useful for companies that have occasional promotions.
• Facebook would be useful to build a community so the company and its clients or customers will be able to share their opinion on a certain new product or promotin with the public. 
• A Youtube channel would be useful for a company that makes a lot of videos. These videos will be able to reach their audience easily.

4.Give the example that the company stated as the successful digital marketing campaign.
The Old Spice campaign. Within the first 3 months of the campaign the company's sales increased by about 27%. In the last month of the campaign, its sales increased by over 100%.

5.What are the Marketing strategy that the company mentioned to gain customer loyalty?
Socialising, builds customer loyalty. The company needs to have a conversation with the customer and talk about the good-sides and bad-sides the business. 

6.What did the video mention about succeeding in Social media marketing?
The company has to take it seriously. They have to be realistic about the output they would be getting out of social media marketing by spending a certain amount of money(would they be losing money or making a profit?).